Third Party Advertising Gets the Green Light in NY’s Adult-Use Market

On April 4, 2024, New York Supreme Court Justice Kevin Bryant struck down the state’s ban on third-party cannabis marketing. This amended decision comes on the tails of an original holding by the court that invalidated all eight sections of New York’s cannabis regulations. While in effect, the marketing ban prevented cannabis retailers from advertising their merchandise on “third-party platforms,” which are digital sites that list and provide information on retailers’ products.

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