Just Do It? Maybe Not. Why Influencers Risk Liability in Trademark Claims

Amanda DeGroote explores the rulings and implications of recent trademark infringement cases brought against social media influencers.

With the rise of influencers and celebrities, and the ever- increasing impact of social media on our daily lives, a new type of trademark infringement case is emerging. These claims seek to hold influencers liable for trademark infringement for their promotion of an infringing product.

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