Cole Schotz Launches New Visual Identity and Website in Rebrand

Cole Schotz P.C. is excited to announce its rebrand with a new website and visual identity that embody the firm’s creative approach to lawyering and its collegial and client-centric culture.

While the professionalism of the firm and its talent remains, the messaging now paints a clearer picture of the ethos and personality that inspire Cole Schotz’s team. With a new tagline of “Lawyering is our art,” the firm refers to its attorneys as legal artists that are commissioned to deliver masterful solutions for its clients’ biggest legal and business challenges.

“This is not just a tagline for us – when you take in a piece of artwork, you can see the imagination, creativity, technique and skill that the artist pours into their work. The same can be said of our attorneys and the way they approach the practice of law,” said Chief Marketing and Business Development Officer Erica Rodriguez-Roman. The website displays a timeless color palette and imagery that capture the firm’s bold approach and gold standard in client care. “When developing our rebrand, we had to walk the fine line that comes with legal marketing. We wanted to maintain our high level of sophistication while also visually engaging our end user with an aesthetic that is luxurious, polished, yet edgy – breaking the ‘law firm mold’.”

“Our attorneys are relentless in their dedication to finding original and innovative solutions, and it was important that our brand reflect the passion we have for our craft,” said Co- Managing Shareholder Randi Kochman. “We encourage our attorneys to think outside the box and this freedom allows us to evolve alongside our clients, their business, and industry and market trends.”

General Counsel Glenn Kazlow adds, “Our attorneys are legal creatives fueled by passion, dedication and creative autonomy, and we are proud to have this represented in our new brand.”

In recent years, Cole Schotz has opened new offices and grown in key market sectors across the U.S., including Texas and Florida, while introducing new roles at the firm such as the appointment earlier this year of a Chief Diversity, Equity and Inclusion Officer. The new brand identity unifies the firm’s offices and departments with a common and cohesive vision that represents the firm’s values and will drive Cole Schotz forward in future years.